GUAP x Club Originals 'Saatchi Takeover' - Beyond The Streets Exhibition

It's a mild Thursday evening in Sloane Square, London;  as the bars and restaurants are filling up, I'm reminded that I haven't eaten since lunch time and start to wonder if they will be serving food at this event. Not likely, so I decide to improvise. 

None of my colleagues are on time, so I decide to join a stylish and expensive looking queue of young people - after eventually finding the Saatchi gallery.  I was still eating a snickers bar when they let me in, so 10 points for the engagement team at the door. Good start, good start. 

Shot of the Beyond The Streets entry sign and price list

There are stairs to my right and boom bap to my left so, obviously, I turn left. Who knows whats happening upstairs and how weird I'll look walking into it alone. Much smarter to wait it out flicking through vinyl records and making knowing faces at any obscure posters until reinforcements arrive. The music is from before even my era of hip hop but familiar. Think breakdance music - a mix of electric boogie, scratch hop and featuring foundational party MCs - Good times. 

Keith Haring

I let the group chat know that I'm local. It turns out one of the team turned right at the door and is messaging to meet them at the top floor. That's a myth, but I do venture up one floor, impressed as I realise that they have taken over the entire Saatchi Gallery in Chelsea with Street art and culture. Guap Magazine have helped curate and promote the event in partnership with Club Originals, including arranging this launch event. 

imaginary event poster featuring legendary acts who deeply influenced pop culture

Some history on the Beyond The Streets movement: 

Beyond The Streets is a platform that celebrates the creative energy and subversive spirit of street art, and its potential to inspire positive change and innovation in contemporary art and culture.

The movement was founded in 2018 by Roger Gastman, a graffiti historian, curator, and author who wanted to provide a platform for street artists to showcase their work and inspire the next generation of creators.

The 'Hub for the Unique' have created installations in New York & Los Angeles  featuring immersive exhibitions, public art installations, and cultural programming that explore the diverse history and global impact of street art. The movement has showcased the works of iconic street artists like Shepard Fairey, Takashi Murakami, and Jean-Michel Basquiat, as well as emerging talents from around the world.

Through its events and exhibitions, Beyond The Streets aims to promote dialogue and critical thinking about the intersection of art, culture, and urban environments. It also seeks to challenge traditional notions of what art can be, by showcasing the raw and unfiltered expressions of street artists and the social and political messages they convey through their work.

 I follow the sound of impressed onlookers and find what I have been looking for: Breakdancing! I'd be lying if I said these were the best breakers I have seen, but they are enthusiastic and the crowd is enjoying the show, creating a vibe. That's where I see this piece with the Mickey Mouse remix - created by one of the founders of Massive Attack! Hidden depths.

I'm always struck by how powerful art is when checking the political temperature at any point in time. 

 The stairs are decorated with exhibits, I can see the influencers smiling and having a good time before I reach the third floor. It's considerably louder here, that level of noise you only get in school assembly and / or a room full of care free black people. 

painting in bright colours which reveals a person apparently head in hands at a table in the distance

The noise is, of course, coming from the bar. We have been given drinks tokens I remember! I only see one option on the bar menu which is confusing at first. A quick check with the team confirms this and also that there is unfortunately no food on view. A reminder not to drink too much, which was never a danger after first taste of this 'cocktail' to be fair. 
This is also where they are keeping the proper art! The cool sound of Amapiano floats across a blue-drenched room which appears to have been handed over to  Shepard Fairey himself. I've always enjoyed how Obey manage to incorporate meaningful and challenging messages into still eye-catching garments and artwork. 
I'm loving the different styles of art included in the exhibition. A vibrant melting pot of hip hop & black culture, punk rock, skateboarding, rave culture and fine art. 
It's a rare talent
being able to juxtapose Martin Luther King with energetic and visceral colours in that familiar Obey screen print aesthetic and in the next room have colourful but haunting fine art pieces. Bringing creative London together in a space where all of them can find something they relate to and something to learn from. Bravo, inspirational. 
The exhibition is a clash of cultures, styles and messaging. Adidas are trying to hide their heavy influence and contribution to the show being held in probably the last place in London you would expect to be appreciating graffiti and breakdancing. I can, however see the three stripes logo everywhere, either on my drinks token or dressing an exhibit or even wrapped around the wall. I'm not sure how to feel, or how they wanted us to feel about their contribution, should we say to the culture. If I was cheeky, I might call it even in terms of how much the culture has validated and supported the growth of the German sports giant. If I was cheeky. 
Great art is supposed to be challenging

check our instagram and Tik Tok for the full visuals 


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