It's a strange world we live in. A world where people will happily pay £100 for a restaurant bill but would baulk at the idea of shelling out the same amount for a something that could enjoy for years. A world where a bottle of wine that costs the same as a designer shirt seems like a bargain. It's a world where food delivery services and VIP bookings reign supreme, while things like education and culture take a back seat.
Now, I'm not saying that take-away and alcohol are inherently bad. I indulge as much as the next person, and a cold Guinness on a hot day is a little slice of heaven. However, the fact that we're willing to pay so much for these things while undervaluing other aspects of our lives always puzzles me.
Part of the problem, I think, is that we've been conditioned to believe that fast food and alcohol are somehow more "worth it" than other things. We've been sold a bill of goods that says that instant gratification is more valuable than long-term investment. We deserve more from life than UberEats remorse.
The reality is that these things are only satisfying in the short term. Sure, that sourdough pizza might taste amazing in the moment, but how do you feel an hour later? Do you remember anything about the meal a week later? Are you going to tell anybody about it? If so, I think that needs looking at! We get so little time with our loved ones, that I would be worried if I had so little to speak to them about that I need to speak about lunch I had one day in the week.
On the other hand, things like art and culture might not provide the same instant gratification, but they have long-term benefits that are immeasurable. Learning a new skill or gaining knowledge through experiences can be richly rewarding. Immersing yourself in art, literature, and music can enrich your life in ways that convenience never will.
So why do we undervalue these things? I think part of it is a perception of value. We're willing to pay more for something that we perceive as being "worth it" in the moment, rather than something that will provide long-term benefits. Part of it is convenience, another part is lack of trust in new things.
Here's the thing: if we don't start valuing these things more, we're going to lose them. We're going to end up with a society that's lazy, dress exactly the same, and lack any critical thinking skills. We're going to end up with a world that's devoid of creativity and inspiration.
So next time you're tempted to spend £300 on a first date, think about what else you could be doing with that money.
There might be something new: something unusual or fun that will provide hours of entertainment and education - at a fraction of the price. Maybe you could invest the rest into a piece of art that will inspire you every time you look at it?
The choice is yours. But remember, the things that are truly valuable in life are often the ones that take a little more effort and bravery. If you're looking for ideas - check our earlier blog on Spring Art events in London.
Wear something fun tomorrow!